homeprofileenhanceresponsecleanseanalysemap
Data Cleansing


The Data Factory is particularly welll-equipped to manage, manipulate and cleanse your data.

We can report on data anomalies & offer 'damage limitation' on your database.

For maximum effectiveness in your Direct Marketing campaign; to reduce 'gone-aways', complaints from bereaved families and those who do not wish to be contacted, we facilitate matching duplicate records against all the national consumer and business suppression files available. These include:

• Bereavement Register
• Mortascreen
• MPS
• GAS File
• TPS

Deduplication



The removal of duplicate records from any sort of database has always been an uphill struggle - well not any more!

We deal with both single and multi-file deduplication - whether it be for consumer, business or mixed databases - providing you with in-depth reports.

Your data is analysed by numerous systems; backed up with human intervention should the need arise.

We have been associated with what we believe is the best deduplication software provider for over 15 years now, and also run our own MULTIPASS scan system over the data just to make sure that your requirements are met.

The volume of records which can be analysed really depends on you - from a mere 100 to 10 million!

Database Manipulation



This service is the 'ground school' of the business, and is complimentary to many of our other areas of expertise.

If you have many diverse databases around your organisation, on numerous platforms, we have the ability to merge them and of course purge them of duplicate records, cleanse and update and then rebuild the combined databases into one system.

We can engineer your records to abide by any rules you specify, adding extra data and tables if you so wish, for a totally integrated accurate relational marketing database.

Don't forget our FREE Audit - to start you off!

Call us for details on 01444 245415